Target beauty aisle goes upscale
Have you steered your red cart through the Target beauty aisles lately? If not, you might be surprised at what you see. Last weekend, while doing a mad pre-vacation blitz through Target (See? And you thought I was being lazy not posting every day this week!) I stopped dead in my tracks when I saw names like Kiehl's. Origins. And what is this....Kerastase and Bumble and bumble in the hair products aisle? I have, on occasion, also seen Philosophy, M.D. Skincare, Lumene and other upscale beauty and skincare brands. Bare Escentuals kits were on an endcap. What is going on?
Women's Wear Daily reports that this initiative may signal a further move by Target to showcase luxury brands. By all accounts, on the fashion side, the GO International program has been very successful with names such as Jovovich-Hawk, Luella Bartley, Alice Temperley and Proenza Schouler, among others. Adding prestige beauty brands alongside Sonia Kashuk and Boots would be the next logical extension. Executives from Bare Escentuals, Origins and other beauty brands, have denied a business relationship with Target, suggesting that these goods may have been diverted. In addition, there seems to be no consistency as to what brands or products are found in individual stores.
Personally, I love the "one stop shopping" concept; hey, if I could pick up Band-Aids, cleaning supplies and a bottle of Kerastase Chroma Reflect shampoo on my weekly Target run, it's all good. But only to a point. I don't necessarily want to buy all my beauty products there. I like the picking and choosing, the tester units, the advice of a trained beauty advisor that I find at my local department store. But the convenience of finding some of my favorite beauty products at Target is a powerful pull. Have you seen any of these beauty finds at your local Target?
Photo credit WWD
