BECCA Cosmetics

BECCA Cosmetics was founded by Rebecca Morrice Williams, a makeup artist from Austrailia after being frustrated by her inability to find the perfect foundation.  Her criteria?  The foundation needed to be natural looking, cover blemishes, didn't feel like makeup and lasted all day.  When she couldn't find such a product, she developed her own.  BECCA has now grown from foundations to a complete cosmetics line, including brushes.  One of the standout products I tried is the new Mineral SPF Primer.  I believe that a primer is an essential element of a flawless foundation application.  What I like about the Mineral SPF Primer, is that it is oil-free, has an SPF 30, providing UVA/UVB protection--thus eliminating the need for a separate sunscreen.  Love that! It went on easily and I noticed that my foundation coverage lasted throughout the day. I also tried the new Ultimate Mascara, which provides lengthening and thickening and no clumping!  If you haven't tried BECCA Cosmetics, this is a full line, offering a large selection of foundation shades as their cornerstone product.  For complete where-to-buy information, check the website.